Online Banking and the High Cost of Customer Support
By SafeHarbor Technology Corp

This White Paper is available as a PDF: SafeHarbor.pdf

Summary:

Banks are struggling to make online banking profitable. So with an online transaction costing about 1¢, it doesn’t make sense to provide customer technical support with a $10-30 phone call. Furthermore, immediate, helpful support is essential to customer retention. The solution? Effective Web self-service support lowers costs significantly, while providing a superior online experience.