Biz360 empowers decision makers with essential information that allows them to act strategically and respond effectively to industry trends and competitive issues. Its measurement application, Market360, continuously monitors and analyzes print, Internet, wire and broadcast media to provide valuable insight into the effectiveness of marketing communications programs. Leading companies such as 3Com, Harley-Davidson Motor Company, Hyperion Solutions, PacifiCare Health Systems and Verisign Inc. use Market360's active market intelligence to improve their marketing performance by analyzing difficult-to-measure concepts such as brand perception, industry buzz, reputation and mindshare.